I hope that you don't mind me reaching out to you. My name is Ronnie Stein. I am a father of three, husband, brother and I am an Acupuncturist who is based in Rose Bay, Sydney. Last year, I lost some very close friends to depression, through suicide and self-medication. I know we are all increasingly touched by similar tragedy and loss in each of our circles, feeling the grief and unfortunately the loss of life continues unabated. Through participating in The Black Dog Ride, I have undertaken to both raise funds and to start the conversation around mental illness; a topic that sadly as we know, is surrounded by stigma.
I have made it my personal goal to raise as much money as possible, with a dream of reaching $500,000 through corporate and individual support. I'd like to share the following details to potentially canvass your support and ideas.
The Black Dog Ride began in 2009 as one man's ride to raise awareness of depression. It has since developed into a national suicide prevention charity involving thousands of Australians. The Ride was the first, and has since become the largest, motorcycle event in the country- successfully connecting with a large and devoted motorcycle community. Since its inception, the charity has raised over $2,200,000 for much needed mental health services as well as fostering mental health awareness around the country. The charity attracts a large number of motorcycle riders, ranging from those who have suffered personally with depression, to others that ride along in support. There are also many motorcyclists who join for the adventure. Whatever the reason, those that participate in the event walk away with a sense of pride and achievement. Riders also report a better understanding of depression, and a lesser sense of stigma concerning mental illness.
The national publicity raised thus far from The Black Dog Ride is a testament to the professionalism of the organisation and the significance of its mission. It has gained traction in both mainstream and community print media, radio, social and digital media. The organisation has also attracted high-profile and influential Australians including legendary performer Angry Anderson who has been a Patron of the Ride since 2009. Australia's number 1 stunt rider Dave McKenna also joined The Black Dog Ride as an Ambassador in 2015 and television journalist Simon Bouda (from Channel 9) have been extremely supportive both nationally and internationally.
Thank you for taking the time to read this and for helping raise vital awareness of depression and suicide prevention with your generous contribution.
The Black Dog Ride Limited is a registered charity under the Australian Charities and Not- For- Profit Commission (ACNFPC) and holds a Deductible Gift Recipient (DGR) status as a Health Promotion Charity with The Australian Taxation Office.